"We've been using a bunch of experimental features and announcement channels to try and keep information flowing. 14,000 members? As of right now, I believe we have 62,000. Before we released it, our Discord server was sitting at around. When chatting to Stunlock's Bearson about this, he noted: "With a new IP like V Rising, you don't really have an old crowd familiar with your ideas beforehand, so we really wanted to have places for people that take an interest in our game to gather. Getting a large community based around your game early is important. Building a robust pre-release Discord and community was super important The point here is that the core game - even at Early Access launch - has excellent base-building survival gameplay, but also multiplayer (co-op and PvP), which really helps word of mouth and streamer reach at launch. It's all one very cohesive experience, not a bunch of different mechanics sewn together." All the major mechanical systems are built with each other in mind, and it's easy to find what you like in the game without feeling too imposed by the parts of the game you might be less interested in. I think it's more likely the survival genre itself, and the way the game is built to appeal to a wide range of survival players. When I asked Stunlock's Bearson about the game's core hook, joking that: "It's not just vampires, right?", he saucily replied: their progression has been entirely wiped out." if a player's base is destroyed by an enemy. For PvP players in V Rising, just like Valheim. at the end of a long day of fighting though, players in both Valheim and V Rising must return to their all-important base. ![]() "Like Valheim, V Rising presents as a survival game. "With a new IP, you don't really have an old crowd familiar with your ideas, so we wanted places for people interested in our game to gather" But it's way more than that, as explained by GameRant recently when discussing how the game has ended up getting some yummy Valheim comparisons: If you lazily glance at the game's thumbnails, you might think V Rising is 'just' a top-down ARPG. So we got a hold of Stunlock's community manager Jeremy Bearson, and worked with him to advance some theories, as follows: At its (vampire) heart, V Rising is a complex and well-put together genre mashup But we'd really like to puzzle out how the game got such good pre-launch hype - and how it converted way above average. So yep, 'big game is big' is not news in itself. ![]() And V Rising did six times as well as we 'expected', despite having a big headstart on interest: The approximate median for 'significant' games is 0.15. ![]() But it outperformed even those lofty expectations.įor reference, here's a GameDiscoverCo Plus-exclusive back end view of the top-ranked Steam games released in May 2022, from a 'how did they convert their hype?' perspective. It was our top-hyped game on Steam for the week it came out, and No.33 (out of 8000+) in top Steam wishlists for unreleased games. ![]() There was actually some significant indication that the game would do great up front, even if you hadn't personally heard of it. When last we checked in on Stunlock Studios' V Rising, it had hit one million Steam players just a week after its May 17th Early Access release. The GameDiscoverCo game discovery newsletter is written by 'how people find your game' expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.
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